Ben and Jerry's considers marijuana-infused ice cream
Don't bogart that spoon, man. Lemme get a hit off that cone, dude. Pass the bowl ... of ice cream?
Could Ben and Jerry's, the counterculture snack empire gone mainstream, be planning a marijuana-infused ice cream?
"Makes sense to me. You know, combine your pleasures," co-founder Ben Cohen said in an interview with HuffPost Live that's been buzzing among marijuana aficionados since it aired last month. Like attitudes about marijuana itself, the story went mainstream this week.
It makes some sense. Co-founder Jerry Greenfield noted that the duo has some experience with, uh, substances. And the company already gives a nod to the marijuana culture with flavor names such as "Half Baked."
Alas, pot fans, Cohen and Greenfield no longer control the company. They sold it to Unilever Inc. for $326 million in 2000.
"If It were my decision, I'd be doing it," Greenfield told HuffPost Live. "But fortunately, we have wiser heads at the company that figure those things out."
A spokeswoman for the company told AdWeek magazine that there aren't any current plans for pot ice cream, but she left the door open to the possibility.
"Ben & Jerry's hasn't given serious consideration to the possibility of cannabis-infused ice cream," spokeswoman Kelly Mohr told AdWeek. "Perhaps it's high time."
